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Have you ever created a product or service with your blood, sweat, and tears, released it into the world with great hope and anticipation… only to hear crickets? 

I have. Multiple times. Each experience was soul crushing. When people asked me about how the launch went, I’d be embarrassed to answer.

Here’s another question:

Have you ever created a product or service with your blood, sweat, and tears, executed a proven product launch sequence, released it into the world with great hope and anticipation.. to witness results that you couldn’t have even dreamed of before? 

I have and It. Feels. AMAZING. Like throwing fist pumps in the air amazing!

My goal is to help you experience that feeling as well 🙂



My name is Touger (2 – Jur). Welcome to Launchology! Here, we are studying the science and art of launching products with momentum. I’ll be sharing everything that I’m learning about how to launch a product or service so that you get maximum attention from the RIGHT people. I will be interviewing product launch experts, breaking down successful product launches of the past, and sharing with you new and innovative product launch strategies that businesses are implementing today.

If you are creating something or have created something (whether it’s a book, a business, a service, or product) and you want to release it into the world with momentum, you’ve come to the right place!


My name is Touger and I’m an entrepreneur, former church planter, father to 2 cutie pie daughters, and husband to an amazingly talented and creative woman named Mykou.

For years, my wife and I wasted a lot of time and money on businesses that eventually failed. In a span of 6 years, we did it all: we tried drop-shipping furniture, developing niche sites, selling home-made jewelry and scented candles, and we started and shut down a photography business.

I remember how painful it was to spend so much time and money in the creation process, then releasing these products and services into the world, only to have little to no response. It was depressing…

We knew we were doing something wrong, but we didn’t know what.

If you always do what you’ve always done, you’ll always get what you’ve always got.

Instead of spending a ton of time and money on a new business idea hoping that people wanted it, we decided to “scratch our own itch” and made something that we wanted for ourselves. We created simple flash cards to help us teach our kids the Hmong language. We designed a simple version and tested the product by posting a simple video on Facebook with my wife going through the cards with my 1 year old daughter. Folks who were interested in buying the flash cards were able to preorder them. Even before the product was fully created, we were able to make over $2,500 in less than 2 weeks.

We were on to something. We hustled and created some more flash cards, posted a video on Facebook that got over 150,000 views in less than 3 days, and we launched our Shopify store which made over $10,000 in sales in the first 30 days.

A few months later, we created our 3rd product, a children’s board book. We followed a specific product launch sequence that we pieced together, and in 7 days, we made nearly $20,000.

For some of you, these numbers seem astronomical. You can’t imagine yourself ever having this kind of success. I believe that you can.

For others, these numbers are small. You’ve done way better. To that I say, good job! Keep it up!

For me, these numbers simply mean one thing: progress. We are learning from our mistakes and getting better at launching products.

I started this blog / podcast because I believe in the power of a well executed product launch. I am not an expert by any means. I’m still very new to the game but I believe in the concept of “learning out loud,” which Nathan Barry describes in his book Authority. Learning out loud is about teaching as you learn. This is what I plan to do here: I’ll be sharing everything that I’m learning and experimenting with in regard to launching products.

If you are a beginner and are just getting your feet wet in the online business world, I hope that because I’m only a few steps ahead of you, I can relate to you and help you overcome the initial hurdles of beginning an online business. If I can do this, I know that you can as well. It’ll require work and dedication, but I believe that if you are willing to commit to it, you can make it happen.

If you got here, give yourself a pat on the back! I’m glad that you took the time to read through my entire ABOUT page! You’re truly a go-getter 🙂

Power up a level by joining my email newsletter. You’ll receive the latest updates from the website right to your email. I reckon it’ll be good stuff 🙂 As a BONUS, you’ll also get access to my Step by Step Launch Strategy that Generated $20,000 in 7 Days (PDF).